session Two plus one

So in more depth and detail we looked further into the Enterprise & Innovation.

We were asked to take into consideration what our marketing enviroment is. we learned about P.E.S.T which is a really useful term to keep in mind. Politics, Economics, Society and Technology. This is basically about what is going on in a customers world, the best thing to do to gain this information and knowledge is to simply pick up a news paper and read the industry and sport section in the given country.

Is the business going to be local, national, european, transnational? e.g:

Tesco - National

Luckys pizza shop - one off

is the company going to be placed in a cluster? for support and discussions such as Badfords National film archide? Also if distributing to Europe, do you have a License to import and export goods? also tax? perhaps a 50/50 local partner in Europe who knows peoples feelings in the area has good knowledge on where products are to be sold and knows the local currency to price products.

Which then leeds us to economics, Price sensitivity, cheap or good value for money? who is the market for this - students, tutors, sportsmen, vegatarians, foreigners. A broad market for exchange rates. Also, sometimes it is cheaper to import than export although there are people whom predict the change in currency (whether it is going to go up or down) which leads to expansions in aconamys.

Society, what new issues in society have happened to acknowledge a concern, as i mentioned earlier, cultural sensitivities, we cant assume that they do the same things we do and that they have the same festivals and holidays. Also colour pallets, medateranian isn't going to be black and red, it's going to be sky blues and oranges to give a warm feel. In all what does society want from us. what is it's attitude to us what are the trends, what is luxury and what is sustainable.

We need to keep into consideration, what is tomorrows technology,this is based on knowledge awareness and can save lots of money and make jobs for products or advertising a lot easier. Are the products appropriate to the product though? decisions need to be made, will they make profit in the long run ? Is there new software out? in all the Guardian techno pages and the new scientist. A magazine with all the latest software and lasers advertised for release. Technology needs to be on top all the time. Imagine promoting bitmap scaled up in comparison to vector.... do i need to say more?

3 GOOD BULLET POINTS, LETURE 2 PAGE 3. PAGE 15 HANDBOOK.

Social awareness to things that our going on i.e global warming:

"Being hippy and saving the planet is where the real Green is at ££££"

Christopher Francis Matthews, October 2oo9

Defining our customers - what are the facts and figures, how old are they, what gender, jobs, ethnicity, health, how do they commute, what music do they listen to. It's all to do with Demographics. knowing the customer so you can provide for them.

Geographic factors include: seasons, fashion and locations, Density and sparcity, Rural and urban, is it cheaper in development areas in comparison to city centers? What are the customers user rate? (How often will they use you?)

Psychology, what is the lifestyle, occupation, sport, innovators? are the religious, green, goths, aged, punk, chav etc.

The interesting thing i loved with this lecture was this little analysis:

A child is a user not a buyer

8-10 is an influencer

16+ Independant

18+ making thier own family

repeat: then it is based towards the elderly who need to downsize in house.

then unfortunetly widows.

Behaviour towards the product/ practise, how will it change their life? what media do they use in advertisments:

Radio - car

Football - stadiums

Commuters - metro

3 bullet points on segmentation, handbook page 18, 2 different customers may be approaching semetation

session Two

In this session we got to complete a very daunting task which was to work out

our living cost in a ear on items from food to clothes to holidays and even paying bills off.

So in essence it was to work out how much we would have to earn when we leave university to pay off our loans. This was more than useful as I now know that I am an alcoholic... and I spend £660 a year on gym to counter the alcoholic weight.. oh dear. But in a shock horror situation I only need to be earning 13k a year to live off. But in further consideration I believe that rent would be more expensive than here and that I may want a holiday... even though i haven't had one in 3 blinking years. this test was a real eye opener to reality. p.s. i may want to learn how to drive.

Session One

in our first lecture we learned about the roles and responsibilities which in summary ended up as 7 bullet points:

Target specific markets

Develop products they want

Promote your products

Place your products appropriately

Price your products to sell

Add value and services

Monitor performance of your product

What is meant by product?

A product is something that we do, what we make, what we create.

Which i believe in essence are major factors in industry that most designers would not even consider which makes me happy to be learning about E&I on this course rather than finding out the hard way in the real world were a lot more money and reputation is at stake.

I learned a lot about the clients in this lecture, about their reaction to brands and products, what people want, what they need, what needs to be changed in society etc.

We were asked to define the term of a few things:

Core product - Which is basically a product in which the soul of the company/ industry relies on it being sold i.e companies with products which are mass produced such as a brand of food perhaps.

Tangible product - "Tangible goods are merchandise that you can put your hands on. Stuff like jewelry, computers, clothing or even CD's are all tangible products.

When you go shopping in a store, everything you place in your shopping cart would be tangible goods. You can also shop online and add real products to your shopping cart there too. As long as something is shipping to you it will be a tangible good.

On the other side of this are Intangible goods which are products that cannot be seen or touched. Things like domain names or computer programs are intangible goods. Even music you download from the web is considered intangible even though if you buy the CD it would be tangible."

http://wiki.answers.com/Q/What_are_tangible_and_intangible_goods_and_services

I found this link appropriate in allowing me to find out what tangible and in-tangible products actually are.

Augmented product - These products are to do with brand and colour and consist of items such as t-shirts, shorts, equipment etc and brands such as Nike, Adidas and Fred Perry etc

We also learned about placement! which in this tone is to do with where the product is sold, its price in delivery and what competition is in that place, i.e. apple mac store next to a Pc world.

Features and Benefits are a major factor to take into consideration for the wholesale of the product, a good location is needed so it is convenient for the buyers, customers will not want to be traveling to a Tesco by Stone Henge when they live in the Yorkshire.

Internationally - will the products sell world wide? will this be cost beneficial to the company? Would it be cheaper to sell in Europe because of the exchange rate changing so often? France? North America? How much will it cost to post products? Plane? Drivers? Boats? How long will it take to arrive? How much would the product have to be sold for to make a profit on the above?

An overview of questions which the answers to will change depending on the economy at the range of time.

Promotion - What people read, where they go, what they hear. Products need to be as cheap as possible. People need to know it exists, advertising. even discounts on the product to make it seem like a bargin. even peak time, what events are coming up? christmas? is it seasonal? do they celebrate such holidays or do they have others. What are their religious beliefs. Will it offend? etc

This whole lecture makes me consider every thing i put on a design sheet as it could be seen out in the real world and will protect me from getting in trouble for offence even if it was not intentional i.e. the french and the two fingered swear word. (history lesson - the English cut the French's f-off fingers because in the war it was what they shot their bow and arrows with.

enterprise and Innovation

I am a researcher, illustrator, idea generator, typographer, packager.

They are, people in need of designs at the moment.

My clients are Uk based at the moment in time, more towards the North-West.

They an find me via my blog and business cards which I am in the moment of producing with

my contact details attached.

As stated prior my clients are located in the North-West region, as i am based here at the moment.

I believe that in context my clients would be argumentative products which are brand based, as I quite like taking part in design competitions for clothing and appeals at the moment. I see myself as being quite Image based at the moment, but I would like to construct some typographic based pieces. on my design context blog, there are some examples of typography pieces I love and would like to base my learning into although it is making image from type.

So basically I need to research further into the technology I would be using for my work, but essentials would be photoshop and illustrator, at least creative suite 3, and access to books and the internet in aid of a greater understanding of the product.

Politics, Economics and society confuse me a bit due to the fact, i think that it depends who your designing for and the product which would determen these three sectors, I really think that these catagories can be re evaluated with every brief.