Monday, 30 November 2009

Task 4

Who are my competitors?
Within the context of where I would like to end up after I achieve my graduation I have researched into Graphic Design agencies based in New York.

One company I found was called Enigma, which on first appearance gave off a good vibe because of the simplicity and layout, Enigma give a brief introduction on what they do on the Graphic Design kind of thing, but do not drown you with information which then made me want to look further into them for details.












The design company gives a strong sense of competition with other agencies which therefor makes them appear to be the top dog. Which if I was a customer is exactly what I would want to hear from such a company. Confidence.

From everything I saw of the website they appear to be built up purely on strengths, the website is flash but simple, there isn't too much information about, everything is split into tabs showing what they do which there by leaves a lot of threats for other design companies as they contain information on 'About us, Graphics, Exhibitions, Products, Socials and Contacting' all of these tabs are sub categories and then goes deeper into who they are as designers and all the different things they can do for you.

One of the only things I found a problem was that the terms tabs didn't work which included key elements such as 'Client Area' which is a big deal, also the tabs only open on firefox which can be a problem for some corporates to access.

The contact details are spot on and provide all the information you need to contact them, without experimenting and emailing them I am not at the minute able to show you whether or not they are as good with replying.
















Searching through over sites based in New York I found one called www.nagatadesign.com
Which is an interesting site which states that Graphic Design is used although in comparison to the first website, in a much more complex manor.













Instantly when looking through the site I think it lacked some enthusiasm and it did not have he appeal to carry on, until I noticed the link tabs, which linked to a portfolio the woman had provided.












Again at first this seemed a little jumbled at first glance, until I gave it full attention, the work produced was laid out quite neatly and clear to what we were looking at. I liked how when you clicked on the thumbnail a bigger and more clear image came up in a separate window showing the brief and considerations and client.

I think the fact she has a design tips to clients page is pretty cool and informative for an unsure claimer. But is she bios to what she says? and does this link more to her form of design work?

The client list is quite big and shows a good body of successful advertisements. I do not like the contact details being at the top, they seam quite bleak and It does not make me feel as comfortable with contacting her as than with the other design site which had a much more friendly appearance.

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